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Jaguar’s Rebrand Fail Is a Perfect Case Study in Alienating Your Core Audience
AZEE Branding SolutionsAlright, folks, buckle up because yet another iconic brand has taken a hard left turn into the uncharted waters of alienating their core audience. This time, it’s Jaguar, a legendary car manufacturer with a legacy steeped in luxury, elegance,...
Your Brand Kind of Sucks. Here’s How AZEE Branding Solutions Can Help.
AZEE Branding SolutionsLet’s be honest: Your brand kind of sucks. But don’t worry—it happens to the best of us. Many business owners set out with a strong vision and heart but may fall short in areas of style, consistency, or modernity. The good news? AZEE Branding...
Burger King’s Nostalgic Retro Rebrand Is a Brilliant Move for the Future
AZEE Branding SolutionsAs the owner of AZEE Branding Solutions, I live and breathe branding every day. So when I heard Burger King was returning to its iconic 1969 logo, I couldn’t help but smile. Not just because of the design itself, but because of the memories it...
Detroit’s GRIT Effect
AZEE Branding SolutionsAs a child of the 90s in metro-Detroit, I was raised on the idea of being a loser. We had the Grant Hill Pistons, the woeful Tigers, the "Dead-Wings," and of course, the laughable Lions. Year after year of defeats, losses, and the empty promise...
How the Spirit Halloween vs. SNL Feud Is Boosting Both Brands
AZEE Branding SolutionsIn today’s digital age, it’s not uncommon for brands to exchange jabs on social media or in the media spotlight. But when two beloved pop culture giants like Saturday Night Live (SNL) and Spirit Halloween get into a public spat, the results are...
The Power of Community Action Campaigns and Co-Marketing: How Local Businesses Can Drive Change Together
AZEE Branding SolutionsIn today’s fast-paced world, it’s easy to overlook the impact that community action campaigns (CACs) can have, both on local businesses and the communities they serve. As someone who has worked extensively in the world of marketing and branding,...
The Genius Branding of Nick Jr.: A Retro Brand Analysis
AZEE Branding SolutionsWhen we talk about iconic brands from the 1990s and early 2000s, there’s one name that every parent and child of that era will instantly recognize: Nick Jr. As the preschool-targeted programming block of Nickelodeon, Nick Jr. had an unmistakable...
Vertical vs. Horizontal: Why Your Videos Aren’t Going Viral And How to Fix It Now!
AZEE Branding SolutionsIf you’re not using vertical videos in 2024, then let’s call it like it is—you’re probably getting KO’d on TikTok and Reels. If you’ve been wondering why your reach is falling short, I’m here to tell you why: vertical videos are dominating the...
Why Your Brand Needs to Be on YouTube
AZEE Branding SolutionsIn today's digital landscape, video marketing isn't just a trend—it's a game-changer. As a branding expert at AZEE Branding Solutions, I’ve seen firsthand how businesses can skyrocket their reach and engagement through strategic use of video...
The Game-Changer in Football Safety: How Guardian Caps Are Reducing Concussions and Dominating the Market
AZEE Branding SolutionsIn the high-stakes world of football, safety isn’t just a priority—it’s an absolute necessity. As the sport continues to captivate millions, the inherent risks associated with it, particularly head injuries, have become a significant concern....
How Fantasy Football Shaped the NFL’s Rise to #1 Sport in America
AZEE Branding SolutionsHey there, football fanatics! Casey Lambert here, your go-to branding expert from AZEE Branding Solutions, where we help grow your brand from A to Z. Today, we’re diving into something that’s not just a game but a cultural phenomenon—Fantasy...
SEO is Dead, Short-Form Video is In: Why It’s the Future of Marketing
AZEE Branding SolutionsWe get calls all the time from service based businesses such as plumbers, contractors, HVAC and gutter services. They all make the same demand, “I NEED BETTER SEO”. SEO, or search engine optimization is what used to allow you to populate...
Buc-ees: The Roadside Empire That’s Redefining the American Pit Stop and Giving a Masterclass in Branding
AZEE Branding SolutionsOn a recent road trip, I had the chance to visit one of Buc-ee's newest locations in Richmond, KY, and to say I was blown away would be an understatement. This wasn’t just a quick pit stop; it was an experience. As someone who typically prefers...
Branding Brilliance: How Nike and LEGO Are Building the Future Through a Multi-Year Partnership
AZEE Branding SolutionsIn a move that perfectly encapsulates the brilliance of modern branding, Nike and LEGO, two of the world’s most iconic brands, have announced a multi-year partnership. This collaboration, set to kick off in 2025, promises to combine the...
The Caitlin Clark Effect: How One Player is Driving Unprecedented Growth in the WNBA
AZEE Branding SolutionsThe WNBA has been around for over two decades, but 2024 is proving to be a transformative year for the league, and a significant amount of that change can be attributed to one player: Caitlin Clark. While the league has consistently produced...